Artist’s Garden
Brand Creation For a hypothetical business
About the Brand
Artist’s Garden is an in-person pottery painting shop that specializes in guests painting garden gnomes and other similar lawn decals. It is a place for people of all ages to go try a simple, fun, and creative activity on any night out. It can be great for family outings, friendship retreats, and date nights. Guests can choose a blank gnome or other figure and choose colors with which to paint their own designs. The make up of this brand is inspired by the company Color Me Mine and the process of allowing anyone to create their own art. The branding is displayed through colorful garden gnomes painting each other and appearing playfully in advertisements, or possibly even in pockets of apparel and aprons. All of elements of the brand are designed to be whimsical and fun, allowing anyone who goes there to express themselves through the little creatures they create.
Main Logo
Second Variation
Mark Only
Black on White
White on Black
Colors
Dark Forest Green
0E2B2C
C:87 M:61 Y:64 K:66
A Gnome’s Hat
0E6160
C:89 M:44 Y:57 K:25
Mushroom White
F2EEDB
C:4 M:4 Y:14 K:0
Golden Flower
CDB25A
C:21 M:26 Y:78 K:0
Rosy Nose
E7C4AD
C:9 M:24 Y:30 K:0
Typography
spacing
The version with text requires one “G” of space in each direction as pictured. The version with no text requires one mustache of space in each direction as pictured.
Brand in Use
Process
This project was inspired by a paint-able gnome that one of my college roommates bought me for my birthday (and both of our moms who filled our dorm with gnomes). I saw it on my desk and began by designing a logo of a gnome taking on the shape of an uppercase and lowercase “g”. After realizing the shape of the gnome was more successful as an “A”, I experimented with different brushstrokes in Procreate, trying to find a way to make the logo more engaging. The watercolor texture helped to solidify the idea of a pottery painting business, and my logo really began to take shape. I exported each color layer from Procreate into Adobe Photoshop, and eventually to Adobe Illustrator, where I could image trace each individual piece and layer them. Many aspects of the branding remained true to the Procreate brush strokes, but the vectorized versions of these brushstrokes are what made up my final logo, including the type. A favorite detail of mine is the apostrophe disguised as a mushroom in the logo’s typography.
Credits
Art Direction: Jenny Kowalski
Mockup: “Canvas Bag Lying on the Tree Mockup” by Mr.Mockup
Mockup: “White Wood Storefront Mockup” by Mr.Mockup
Mockup: “Vector realistic illustration of white ripped paper on a transparent background.” by He2
Mockup: “Mockup of customized vertical sign on bus stop” by Moixó Studio
Mockup: “round artistic paint brush with red painted tip” by vvoe
Tools: Adobe Illustrator, Adobe InDesign, Procreate, Adobe Firefly (gnome product mockups)
Inspiration: Pinterest images of gardens and garden gnomes
Inspiration: Various Logo Lounge watercolor logos
Inspiration: physical garden gnome decorations
Inspiration: Color Me Mine